Transition coaching uses the logic of process of transition to help a person to make sense of the change and align actions with values and vision.

For individuals transition coaching can help to:
-    find new ways to engage in your current role
-    figure out what is next if you feel stuck
-    plan and execute a big move when you feel ready for the change
-    want to return to the workforce after a break
-    make sense of the new stage of your life after retirement.
For organizations transition coaching:
-    facilitate the efforts to change an organizational culture and implement deeper rooted changes by addressing the inner process of buy-in the new norms and new behaviors
-    assists those leading the change to align their actions with the laws of transitions
-    make newly appointed managers more effective in their new roles.

According to the "The Realities of Executive Coaching," an HBR Research Report, - facilitating transitions (in or up) is the main area where executive coaches help their clients.